Engaged with potential partners to deliver exclusive member benefits, reviewed and finalized agreements, and created tailored content aligned with benefits and eligibility criteria across multiple touch points.
Communications channels:
landing pages, launch emails, social media posts, web & mobile app banners, inflight magazine
Partners:
Four Seasons Hotel, Swire Hotels, Black Sheep Restaurants and Pacific Place Mal
Company:
Cathay Pacific
Industry :
Travel & Tourism
Location:
Hong Kong
Date:
December 7, 2024